The unboxing.
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MAC, HyperReal
A lift-off lid design with sides that drop down, featuring a central pop-up flower element. Wrapped in TOILE DU MARAIS fabric from Winters and Company, with an embossed gold-foiled logo on the lid. Internal fitment using gold and blue Mirri board mounted to E Flute board. Printed CMYK design on the internal lining and flower.
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Bobbi Brown, Holiday Mailer
Outer gift box, pantone printed with silver metallic foiling and internal shelf. Bespoke cracker made from Mirri Stardust Silver with a pantone printed lining and red foiled logos externally, with matching red ribbon bows to seal each end.
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Kerasilk, Strengthening Bond Builder
Paper over board hinged lid box with top compartment and pull out drawer. Stretched Cromatico paper covering panel over product in drawer to create smashable panel
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Estee Lauder, Skincare Journal
Paper over board book box, with internal fitment to present 6 products. Pantone printed with metallic gold foiling details. Tray wrapped in Mirri H Gold with spot UV varnish applied to create texture and mimic the look of book pages.
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MAC, M.A.Cximal Satin
Triangular shaped paper over board box with drop down sides. Wrapped in Winters Kashgar Red with white foiling. Internal panels printed in CMYK with an anti-scuff finish and internal fitments to present a range of shades of lipsticks and lip pencils.
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KOSAS, Middle East Launch
Rigid paper over board vanity style make up box, with top section and two pull out drawers. Wrapped mirror mounted to inside lid with pantone dyed ribbon hinges. Removable internal product fitments.
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Charlotte Tilbury, ExaggerEyes
Black Splendorlux Versus wrapped over foam padded greyboard. Kurz 355 Rose Gold and white gloss foiling. Internal locked platform with 3 digit combination code padlock, securing ExaggerEyes mascara underneath. Envelope containing riddle card included, for recipients to work out the code to unlock the padlock.
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MAC, Studio Radiance
Black Plike (GF Smith) wrapped over board with a CMYK printed concealer tip image printed and metallic gold foiling. Mirri Gold internal lining and cardboard based locking tab to alleviate the need for magnets. Internal product fitment to secure 2 x concealers and 1 x foundation, shade matched to recipients.
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Origins, Youthopia Apple Peel
Folding box board cartons; printed, gloss laminated and constructed in the shape of a supersized juice carton. Perforated opening revealing 2 x products contained within an internal structure.
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Sol de Janeiro, Fragrance Mists
Rigid shoulder boxes, with internal product fitment and split hinged overlay panels. Printed in pantone colours with an anti-scuff finish.
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Charlotte Tilbury, Is This Real Or Unreal
Paper over board drawer box, with hidden revealing ‘Magic’ tray. Brass handle and magnetic mechanism reveal hidden tray containing products once twisted. Holographic foiling to outer with internal product fitment to secure 2 shade matched products.
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The Inkey List, Pimple Patches
0427 mailer boxes, with soft touch lamination and spot UV to the logos on the outside of the box. Internal product fitment to secure 2 products, including the newly launched Hydrocolloid Invisible Pimple Patches.
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Benefit Cosmetics, BADgal BANG
Paper over board lid and base box, with metallic gold foiling to lid and internal fitment to secure 4 shades of the BADgal BANG mascara range.
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Charlotte Tilbury, Fragrance Launch
Paper over board book box, incorporating rose gold and holographic foiling to external lid. Internal fitment and bespoke manufactured acrylic tray with rose gold foiling details to present the full range of fragrances side by side.
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MAC, Studio Fix Fluid
Cylindrical shaped mailer box, made to closely replicate the MAC Cosmetics Studio Fix Fluid Foundation bottles. Corrugated cardboard core structure, base wrapped in gloss laminated folding box board and the lid wrapped in Curious Skin Black to avoid any white edges. Internal product fitment to house 2 x shade matched foundations and 1 x blender blush.
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KOSAS, BB Burst
Rigid paper over board base panel with a duplexed FBB lid and ribbon tag for ease of lifting off. Internal product fitment to house 3 x products standing up right with side walls fanning outwards as lift is removed.
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Simple, Ceramide Boosting Heroes
Rigid paper over board boxes with metallic green foiling. Internal product fitment to house 4 x hero products, with two die cut overlay cards resting on ledges within the box.
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Sukin, Natural Actives
0427 mailer boxes, with a perforated tear strip opening and internal product fitment to present 5 x Serums and accompanying health shot drinks. Printed with a matt finish to coated paper and mounted to either side of E Flute board. 100% recyclable.
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Tresemme, Lamellar Shine
Rigid paper over board boxes with black gloss foiling, gold metallic foiling and bedazzled with gold rhinestones applied to the exterior. Internal structure made from Mirri Gold to present all 4 products at the same height.
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KOSAS, Revealer Concealer
Rigid paper over board boxes in the shape of a lightbulb, with a reverse printed clear acrylic spinning lid and additional spinning cardboard panels beneath. Internal product fitment with cut out apertures to house 5 products.
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Hero Mighty Patch, Don’t Pop it – Patch it
Circular hinged lid rigid boxes, with internal fitment with cut out apertures to house 4 products. Die cut overlay card and additionally printed peelable self-cling vinyls applied over products and on inside lid, to mimic the pimple patches and to reveal the products underneath.
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Benefit Cosmetics, Precisely My Brow
Rigid paper over board boxes in the shape of a diamond, with spot UV and silver metallic foiling. Internal product fitment with cut out apertures to house 3 products.
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Charlotte Tilbury, EJ Collaboration
Paper over board mailer box with hinged internal overlay, containing an Elton John vinyl disc in a bespoke sleeve, with novelty EJ glasses, make up bag and lipstick shades situated underneath. Printed with an anti-scuff finish, with Kurz 355 Rose Gold, holographic glitter and satin gold foiling.
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Batiste, 24:HR
Rigid paper over board hinged lid boxes with ribbon pull opening. Internal fitment with cut out apertures to house 2 products.
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Benefit Cosmetics, Meet The Icons
Slipcase and three internal ‘books’, all made entirely from corrugated cardboard and 100% recyclable. Each chapter containing key products for each category in cut out apertures.
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Dove, Skincare For Your Underarms
Corrugated mailer box with perforated tear strip opening and internal product fitment. CMYK printing and gold metallic foiling to Neenah Environmental PC100, mounted to either side of E Flute board. 100% recyclable.
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Benefit Cosmetics, Fan Fest
Off-the-shelf black tubes wrapped in a printed vinyl; a cost effective, fast turnaround solution for producing printed tubes. Additional core fitment structure to house and reveal 4 mascara products when the lid is lifted off. Die cut circular notecard insert.
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Simple, Replenishing Cleaner
Corrugated mailer box with perforated tear strip opening and multi-level fitment made from white core board. CMYK printing to recycled paper, mounted to either side of E Flute board. 100% recyclable.
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Charlotte Tilbury, Airbrush Lip Blur
Paper over board mailer box with revolving vault-like lock dial to open the box. Hinged internal overlay board, revealing the 8 x Lip Blur shades underneath. Printed with an anti-scuff finish and Kurz 355 Rose Gold foiling.
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Xbox, SMWX Campaign
Gatefold lid box, with elevating tray. Printed with neon pantones and spot UV varnish, with dual foam fitment and neon perspex overlay sheet.
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Charlotte Tilbury, Magic Water Cream
Paper over board shoulder box. Hydrochromic (water revealing) ink applied to inner fitment and carton box containing the NEW Magic Water Cream. Water poured over the inside of the box reveals hidden ink. Printed with an anti-scuff finish, with double hit spot UV varnish.
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P20, Protect Without Compromise
0427 mailer boxes, with a perforated tear strip opening and internal product fitment to present 3 items. Printed with a matt finish to coated paper and mounted to either side of E Flute board. 100% recyclable.
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